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The Inspiring Journey of How Three IITians Launched a Beauty Brand Worth ₹8,200 Crore: The Story of Purplle

The Story of Purplle

In the ever-evolving world of entrepreneurship, success stories often emerge from unexpected quarters. One such tale of triumph involves three brilliant minds from the prestigious Indian Institute of Technology (IIT) who ventured into the beauty industry and founded Purplle, a brand that has now reached an astounding valuation of ₹8,200 crores. This article delves into the inspiring journey of the IITian trio and their groundbreaking contributions to the beauty industry.

Setting the Stage

Rahul Dash, an alumnus of IIT Kharagpur, along with two of his IIT Bombay counterparts, embarked on a remarkable entrepreneurial journey in 2011. With a vision to revolutionize the beauty industry, they set out to create an online platform that would redefine the way people discover and purchase beauty products.

The Birth of Purplle

Fuelled by a shared passion for technology and a deep understanding of consumer behavior, the trio pooled together their resources and launched Purplle in Mumbai. The e-commerce platform offered a wide range of cosmetics, skincare, haircare, and personal care products from both Indian and international brands. Their user-friendly interface, coupled with a carefully curated product selection, quickly caught the attention of beauty enthusiasts across the country.

Navigating the Challenges

Building a successful brand from scratch is never without its fair share of challenges. In Purplle’s case, one of the initial hurdles was establishing a strong supply chain network. Overcoming this obstacle required meticulous planning and forging strategic partnerships with reputed suppliers and distributors. Their relentless pursuit of excellence in customer service and prompt delivery set Purplle apart from its competitors.

Embracing Technology

Being tech-savvy entrepreneurs, the IITians leveraged the power of data analytics and artificial intelligence to gain valuable insights into consumer preferences and trends. This allowed Purplle to offer personalized recommendations and create a highly tailored shopping experience for its customers. The brand also employed sophisticated algorithms to optimize its inventory management, ensuring product availability and reducing wastage.

The Rise of Purplle

Purplle’s unwavering commitment to quality and innovation propelled the brand to great heights. Their astute marketing strategies, coupled with an aggressive digital presence, attracted a massive customer base. The brand’s focus on affordability and accessibility, offering products across various price ranges, made it a popular choice for beauty enthusiasts from all walks of life.

Expansion and Recognition

As Purplle continued to gain momentum, the brand expanded its offerings to include premium beauty services such as salon appointments and home beauty services. This diversification further strengthened its position in the market. In recognition of their exceptional work, the IITian trio received several accolades and awards, solidifying their reputation as trailblazers in the beauty industry.


The remarkable success story of Purplle, founded by three IITians, exemplifies the transformative power of innovation and determination. Their relentless pursuit of excellence, coupled with a deep understanding of consumer needs, allowed them to build a brand that disrupted the traditional beauty industry. Today, Purplle stands tall as a symbol of entrepreneurial prowess and continues to inspire budding entrepreneurs to dream big and carve their own path to success.